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When potential guests are browsing Airbnb, the very first thing they notice is your photography. Before they read your description, check your amenities, or compare prices, they're making a judgement based on your images.

As an interior designer, you've invested countless hours developing concepts, sourcing products, coordinating trades, managing budgets, and refining every detail of a project. Once the project is complete, professional photography is what preserves that work and allows it to continue generating value long after you've handed the keys back to your client.

Here are six reasons why professional interiors photography is one of the smartest investments you can make for your business.

A great photoshoot starts long before the photographer arrives.

While an experienced photographer can work wonders on the day, the best results are always achieved when the property is properly prepared beforehand. The more time spent styling, cleaning, and preparing ahead of the shoot, the more time we can spend focusing on creating beautiful imagery.

Here are our top tips for preparing your property before photography day.

One of the biggest decisions you'll make before an interior photography shoot isn't about the camera, the lighting, or even the location.

It's about the styling.

Before photography day, it's important to decide whether you'd like your space to feel polished and pristine, or relaxed and lived-in. Neither approach is right or wrong—the best choice depends on your brand, your audience, and the story you're trying to tell.

This is a conversation I always encourage clients to have before the shoot, as it influences every styling decision we make throughout the day. (and what styling props we bring to the shoot) 

One of the most common questions I hear from new clients is:

"What's the difference between an interiors photographer and a real estate photographer?"

While both photograph homes and interior spaces, the purpose behind the images is completely different.

Neither style is better or worse—they simply serve different goals. Understanding the difference will help you choose the right photographer for your project and ensure you get images that achieve the results you're looking for.

Over the past few years, I've been asked the same question more times than I can count:

"Are you worried AI is going to replace photographers?"

My answer is always the same.

No.

Not because I think AI isn't impressive. It is.

Not because I think photography won't change. It already is.

But because after more than 13 years as a professional interiors, architecture, hospitality, and product photographer, I've realised that what clients hire me for goes far beyond simply pressing a shutter button.

We’ve purchased a 100 yr old Church on an acre of land, we will be renovating into a 3 bedroom family home in 2026. We aren’t making any promises, but hopeing to document the journey, so if you’d like to come along for the ride, sign up to the mailing list.

Here’s a little peek into our unforgettable trip travelling just the 4 of us, with the kids at 4 and 6 yrs old. We were away for a total of 15 weeks. We were travelling along the coastline through NSW, went in land to Kosciusko National Park and Bright, and then back along to coastline through VIC and then over to Tasmania, continue along the coastline along the Great Ocean Road, and through a little of South Australia to Adelaide.

florals/greenery … buy fresh, buy big, but with intent for the project, and the magazine you hope the home is going to be published in … do your research look out for floral trends, and what that particular magazine is liking/publishing right now.

The first question to answer, and definitely the thing I get asked the most is ... where do I shop?

Here's a list of my go to stores for various home interiors products, at affordable prices.